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The Transformational ConsumerFuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human drive to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages....
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As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash-by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the...
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Without your customers you wouldn't be in business. So, it makes sense to give them the care and attention they deserve. Your customers are the reason you open your doors every day, the reason your staff have employment, and the reason you're able to enjoy your role as a business owner.
There are many proven ways to successfully gain new customers and retain existing customers, but it all comes down to learning, and then targeting who your ideal...
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Hoy, más que nunca, el mayor y mejor capital del que puede disponer una empresa es el talento, la creatividad y la capacidad de trabajar produciendo resultados de sus empleados. Y muchas veces estos ya están en la empresa, pero o no se les identifica o no se les valora.
En este libro, se muestra a través de historias inspiradoras, cómo poner en valor los propios talentos en el trabajo por parte de un empleado y, por parte del empresario, cómo...
85) Powerful Money Habits: Key Behavior Shifts That Will Take You From Broke to Total Boss Even if You S
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Are you okay with not knowing what your financial life will look like in 10 years or more? Are you worried about never being able to retire? Would you like to create new passive income streams that make money while you sleep? If so, then keep reading. “Money is a terrible master but an excellent servant”. -P.T. Barnum
The reality is that most of the stress and discomfort that people experience every day is largely caused by money woes. It is estimated...
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It is a new age, and it comes with a new financial product. I logged in to pay my car note, and I had the offer to skip a payment. Wow, for a $25 fee, I can be in the same financial position as last month. Make no mistake; this is a dangerous proposition. It is essentially a payday loan to yourself-putting a bandaid on the problem. Instead, finding the source of your financial trouble is much more challenging. Prepare yourself because it will only...
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Powerful Brand Positioning Harnesses Key Building Blocks
Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:
• Is remarkably easy to use
• Uses a proven, systematic positioning process
• Leverages exciting, practical real-world examples
You'll see how the three essential building blocks of positioning lead organically...
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If you currently own an On-Line business, or if you thinking about starting one, you are going to need customers and traffic to your website. This can be very difficult and sometimes expensive and even confusing. Knowing how to effectively promote and grow your business is essential if you are going to succeed.
26 Ways to Grow Your On-Line Business" will take you by the hand and give you over 26 different ways to take your on-line business to the...
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Have you ever wondered why some people are able to become super-successful entrepreneurs while others just dream about it? Have you always wanted to follow in the footsteps of the world's wealthiest business owners, investors or tech giants? What makes everything turn to gold at their touch? That's a question that all aspiring entrepreneurs would like the answer to, and we have it here.
This book will serve every entrepreneur or future entrepreneur...
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Discover the power of a compelling brand promise with this comprehensive guide. Uncover what a brand promise is and why it's crucial for your business's success. Dive into real-life examples from renowned brands to see the concept in action. Learn the step-by-step process of crafting an effective brand promise that resonates with your audience, and find out how to enhance your existing promise to better connect with your customers.
91) Ethereum Bible
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The title is self-explanatory. This book is designed as a guide to help you understand, invest in and trade with cryptocurrency. The specific focus of this book is Ethereum or Ether (ETH). If you are someone who follows the financial markets closely, you will have noticed that cryptocurrencies are steadily increasing in their popularity. The past couple of years, in particular, have seen the tremendous growth of different types of cryptocurrencies.
It...
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Are you a start-up company looking to make a splash on the scene? Or has your brand been around for a while, but is lacking strong direction? Whatever your situation, Fascinate has exactly what you need to create a clear and focused brand image-one that will be irresistible to customers and will get you just the right amount of attention. Not only will Fascinate teach you how to attract an audience; it will also provide clear tried-and-tested tactics...
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Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either...
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For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your customers. Once you've taken your customer's perspective...
95) Paycheck to Paycheck: How to Go From Broke to a Total Boss in Personal Finance Even if You're Terrif
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Description
Are you okay with not knowing what your financial life will look like in 10 years or more? Are you worried about never being able to retire? Would you like to create new passive income streams that make money while you sleep? If so, then keep reading. “Money is a terrible master but an excellent servant”. -P.T. Barnum
The reality is that most of the stress and discomfort that people experience every day is largely caused by money woes. It is estimated...
Author
Description
There has never been a better time for us to start taking saving seriously. Our hyper-meritocratic world has long glorified the notion of constantly earning more in order to fuel victory in some futile race to lifestyle and possessions. And so the careful saver was always the subject of ridicule. Then along came COVID-19. Jobs disappeared overnight, and those who kept theirs could forget about pay rises any time soon. Suddenly, those who had a nest...
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One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.
Who are they? The most influential Americans-the ones who tell their neighbors what to buy, which politicians to support, and where to vacation-are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters,"...
98) The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share
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Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is, constantly evolving?
The answer is customer experience, and the best part about customer experience is, that it's delivered, by human beings, which are unique, to a company. The Experience Maker helps managers and executives focus on customers, who are already spending money...
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Ready. Set. Grow! Former football player and coach, Lou Holtz, once said, "In this world you're either growing or you're dying, so get in motion and grow." Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees.
Growth doesn't just occur-growth takes...
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Ce livre est bien plus qu'un simple livre sur le luxe. C'est un voyage captivant à travers l'univers des objets d'exception, conçu pour vous inspirer, vous guider et vous immerger dans l'art du luxe absolu. Des montres intemporelles aux éditions limitées éblouissantes, explorez la quintessence de la sophistication et découvrez pourquoi posséder ces trésors va bien au-delà de la simple acquisition matérielle.Plongez dans l'histoire fascinante...
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